Research
The GEO Research Journal
Original research, opinionated analysis, and actionable frameworks on AI search visibility, written from real platform data, not SEO filler.
Back to InsightsThere Is No Search Console for AI Prompts (Here Is What to Track Instead)
Google tells you the exact words people search. AI assistants keep the prompt inside the chat, so the most useful signal in search marketing has gone dark. Why the prompt is invisible, why traditional tools cannot recover it, and the closest thing to a Search Console for AI.
What Is AI Search Visibility? The Metric That Now Sits Upstream of Demand
AI assistants have quietly become the first screen of the buying journey. AI search visibility measures whether they name your brand and for most companies, the honest answer is a number they've never seen.
What Is Generative Engine Optimization (GEO)? A Working Definition and a Playbook
Buyers now ask AI assistants what to buy, and the assistants answer with names. GEO is the discipline of making sure one of those names is yours. What the term covers, how it differs from SEO and AEO, and what the work looks like in practice.
What Is Answer Engine Optimization (AEO)? And Why AEO vs SEO Is the Wrong Fight
Google now answers a large share of searches itself, in an AI Overview that sits above every ranking you have earned. AEO is the discipline of getting into that answer. What it covers, how it differs from SEO and GEO, and the playbook for answer surfaces.
GEO vs SEO: Why a #1 Google Ranking No Longer Guarantees You Exist
SEO and GEO reward different inputs, run on different mechanisms, and produce different winners. A brand can own the top organic position for years and be absent from every AI answer in its category. Here is why and the operating model that fixes it.
What Most Brands Miss in AI Search Visibility: 4 Signals That Make Content Citable
AI search rewards citability, not just ranking. We measured a category leader and found a 28/100 citation-quality score with 1 authoritative citation in 60. Here are the four signals that decide whether an answer engine quotes you and the operating model to earn them.
Ahrefs AI Visibility Report 2026: A 51-Point Gap Hiding Inside a Strong Score
We ran Ahrefs, the SEO industry's own gold standard, through every major AI engine. It scores 95% on ChatGPT and 44% on Google AI Overview. The spread, not the average, is the story every MarTech brand should study.
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