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Free tool

How much paid media is AI visibility worth to you?

When ChatGPT, Gemini, Claude, or Google's AI Overview recommend your brand, they route buyer intent you'd otherwise pay Google for. This calculator prices that visibility using the same Earned Media Value method marketers use to value organic reach against paid benchmarks.

Step 1 of 2

Tell us about your brand

Cost-per-click and search demand vary a lot by industry and market. We pre-set the calculator to the benchmarks that match yours.

Nothing is stored. This personalises the benchmarks on the next screen.