The main tools that track brand mentions in ChatGPT are YouGotRanked, Profound, Peec AI, Otterly AI, AthenaHQ, Scrunch AI, Rankscale, Rankability, HubSpot AEO and Suede Web Systems. Entry prices run from free (YouGotRanked's first scan, AthenaHQ's starter credit) and $29 a month (Otterly) up to custom enterprise contracts. All of them work the same way: they ask ChatGPT buyer-style questions on a schedule and record whether your brand appears, because OpenAI does not publish what real users type.
So you are not buying analytics. You are buying a sampling method, and the price table below tells you how many questions each dollar actually buys.
See where your brand stands right now. Free scan across ChatGPT, Claude, Gemini, Perplexity and Google AI Overview, no card.
Run a free scanPrices, engines and who each tool fits
Pick on three things: how many prompts the entry tier tracks, which engines it covers beyond ChatGPT, and whether the output tells you what to do next. For the full comparison with a capability matrix and cost per tracked prompt, read The 10 Best AI Visibility Tools in 2026.
| Tool | Entry price | What the entry tier tracks | Best for |
|---|---|---|---|
| YouGotRanked | Free first scan, then $79/mo | ChatGPT, Gemini, Perplexity and Google AI Overview on every plan, plus Claude or any other engine on Custom; 500 answers a month on Pro, 1,500 on Growth, and 15,000+ on Custom, which tracks 130+ questions every day and raises the limit per client; the pages and authors behind each answer | Teams that want a ranked plan to win, not just a score |
| Profound | $99/mo, billed yearly | ChatGPT only, 50 prompts; $399/mo for 3 engines and 100 prompts | Enterprise teams with in-house analysts |
| Peec AI | From $95/mo | 3 AI models, daily, unlimited seats | Mid-market marketing teams |
| Otterly AI | $29/mo | 15 prompts on 4 engines daily; $189/mo for 100 prompts | Small teams running a first pilot |
| AthenaHQ | Free credit, then $295/mo | 3,600 credits a month, 1 credit per AI response, 11 models | Teams that want many engines in one place |
| Scrunch AI | $250/mo yearly ($300 monthly) | 350 prompts, 3 seats | Teams focused on making content readable to AI |
| Rankscale | $99/mo (Essentials $17/mo, yearly only) | 1,200 credits, up to 4,800 tracked answers, 9 engines on every plan | High answer volume on a budget |
| Rankability | $97/mo | 100 tracked AI queries daily across 11 AI platforms | Agencies already using Rankability for SEO |
| HubSpot AEO | $50/mo ($45 yearly), in beta | 25 prompts on ChatGPT, Gemini and Perplexity | Teams already running on HubSpot |
| Suede Web Systems | Not published, demo only | ChatGPT, Gemini, Copilot, Claude, Grok, Perplexity | Public affairs, policy and regulated industries |
Prices and limits from each vendor's own pricing page, checked 9 October 2026. Peec AI, Otterly AI and Scrunch AI figures from our tool comparison research. Confirm current pricing with the vendor before buying.
Why every tool samples instead of reading logs
There is no Search Console for ChatGPT, because AI providers do not expose what users ask. We explain why in there is no Search Console for AI prompts. Every tool simulates demand: it asks the questions your buyers would ask, many times, and counts how often you appear.
That is why two tools can report different numbers for the same brand and both be right. The number depends on which prompts were asked, how many, and when. Ask about the prompt set before you ask about the price.
What to check before you pay
- Unbranded prompts: "best project management tool for agencies" shows discovery; "tell me about Acme" only tests recognition.
- Repeated runs: ChatGPT answers change between sessions, so one response proves nothing.
- Visible evidence: you should be able to read the actual answers, not just a score.
- Competitors captured: which brands appeared instead of you is the part you can act on.
- Sources shown: the pages ChatGPT read before it answered, and who wrote them, tell you where to get placed.
Tracking is step one. Moving the number is step two
A mention rate on its own does not change anything. The point of tracking is to fix the entity signals, earn placement on the pages the engines read, and fill the content gaps the data shows. Tools that stop at a dashboard leave that work to you, which is where most projects stall. If you already track and nothing happens next, read what to do when your AI visibility data produces no actions.
See how often ChatGPT names your brand, free
The free scan asks unbranded buyer questions across ChatGPT and four other AI engines, then shows the answers, the competitors winning your category, and the pages the engines read.
Frequently asked questions
What software tracks ChatGPT rankings?
YouGotRanked, Profound, Peec AI, Otterly AI, AthenaHQ, Scrunch AI, Rankscale, Rankability, HubSpot AEO and Suede Web Systems all track brand presence in ChatGPT answers. There are no fixed rankings inside ChatGPT, so these tools measure how often and how prominently a brand appears across repeated buyer-style questions.
What is the cheapest tool to track brand mentions in ChatGPT?
YouGotRanked's first full scan is free with no card, and AthenaHQ offers a free starting credit. Among paid plans, Rankscale's Essentials tier is listed at $17 a month on yearly billing, Otterly AI starts at $29 a month for 15 prompts, and HubSpot AEO is $50 a month for 25 prompts. Prices checked October 2026.
What tool tracks how often ChatGPT recommends a brand?
Any prompt-sampling tool can, but quality depends on method. Look for unbranded prompts, repeated runs, visible answer evidence and the sources behind each answer. YouGotRanked's free scan does this across ChatGPT, Claude, Gemini, Perplexity and Google AI Overview.
How do I track my brand on ChatGPT manually?
Open a fresh session with memory off, ask 10 to 20 unbranded questions a buyer in your category would ask, and note which brands appear. Repeat weekly with the same wording. It works, but it is slow, and any change in phrasing breaks the trend, which is why most teams automate it.
Can any tool show me what real users ask ChatGPT?
No. OpenAI does not publish prompt logs, so no tool can show real user queries. Every legitimate product samples representative questions instead. Treat any vendor claiming access to real ChatGPT query data with caution.
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