GEO Scorecard
Four dimensions of AI search visibility, scored 0–100.
Entity Presence
% of prompts mentioned
Sentiment
Avg favourability
Rank Strength
Position quality
Share of Voice
38.9% of mentions
Analyzed 79 provider responses (60 organic) across 4 AI providers.
Entity presence: mentioned in 42% of organic prompts; average strength when mentioned = 67/100.
Sentiment: average brand favorability = 89/100 across 25 organic mentions (80–100 = strong endorsement, 50–69 = neutral, below 40 = caveats or criticism).
Visibility Score
22.5%
Weighted across providers
Share of Voice
38.9%
vs competitors
Avg Position
#3.0
When mentioned
Sentiment
100/100
Brand favourability
Visibility by AI Provider
How consistently Skyscanner is recommended across each major AI platform.
Competitor Visibility Matrix
Overall AI visibility score across all providers and prompts. Skyscanner highlighted in orange.
| Brand | Visibility | Mentions | Avg Position | Share of Voice |
|---|---|---|---|---|
| Skyscanner (you) | 27.8% | 25 | #3.0 | 38.9% |
| Kayak | 25.8% | 23 | #4.3 | 36.1% |
| Momondo | 10.3% | 8 | #3.8 | 14.4% |
| Travelocity | 3.1% | 8 | #6.0 | 4.4% |
| CheapOair | 2.3% | 4 | #6.0 | 3.3% |
| Orbitz | 1.2% | 3 | #7.0 | 1.7% |
| Hopper | 0.8% | 1 | #7.0 | 1.2% |
GEO Dimension Radar
Visualising strength across all four GEO dimensions.
Performance by Query Type
How often Skyscanner is mentioned and at what position, across different types of AI queries.
| Query Type | Share of Answers | Brand Strength | Avg Position |
|---|---|---|---|
| RecommendationsBuying-advice queries — "what should a first-time buyer choose" | 33% | 29% | #2.0 |
| Trust & reputationReputation, reliability and review-consensus queries | 33% | 20% | #1.5 |
| Pricing & valueValue-for-money and premium-vs-budget queries | 20% | 33% | #1.0 |
| Regional / localLocal-market leadership queries in your geography | 7% | 23% | #2.0 |
| Buyer segments"Best for <buyer type>" queries for your target segment | 7% | 49% | #2.0 |
Based on organic AI answers only: brand-anchored and head-to-head prompts are excluded from these metrics because naming the brand in the question pre-seeds the response. Share of Answers shows how much of the tested question mix each query type covers.
What AI Models Say About Skyscanner
Actual phrases used by AI providers when describing Skyscanner in their responses.
"trustworthy and reliable choice for finding flights"
"Primarily a search engine that aggregates data from multiple sources."
"highly trustworthy and legitimate flight search engine"
"Popular and generally reliable flight search engine"
Citation Quality by Provider
Citation quality measures whether AI responses include verifiable sources, structured lists, and authoritative references. Higher = more credible mentions.
What This Means for Skyscanner
A GEO Score of 68.3 places Skyscanner in strong territory for AI search, but the 57% peak visibility on Gemini vs 13% on ChatGPT represents a meaningful gap as AI search continues to fragment across providers.
With AI-referred queries converting at higher rates than organic search, and with Google AI Overview now appearing above organic results for commercial queries, each point of visibility directly maps to brand consideration, website traffic, and ultimately revenue.
Learn more
New to AI search visibility?
Start with our guide on what GEO scores measure and why they matter more than traditional SEO rankings in 2026.