GEO Scorecard
Four dimensions of AI search visibility, scored 0–100.
Entity Presence
% of prompts mentioned
Sentiment
Avg favourability
Rank Strength
Position quality
Share of Voice
6.1% of mentions
Analyzed 79 provider responses (60 organic) across 4 AI providers.
Entity presence: mentioned in 17% of organic prompts; average strength when mentioned = 54/100.
Sentiment: average brand favorability = 85/100 across 10 organic mentions (80–100 = strong endorsement, 50–69 = neutral, below 40 = caveats or criticism).
Visibility Score
6%
Weighted across providers
Share of Voice
6.1%
vs competitors
Avg Position
#7.6
When mentioned
Sentiment
100/100
Brand favourability
Visibility by AI Provider
How consistently Allbirds is recommended across each major AI platform.
Competitor Visibility Matrix
Overall AI visibility score across all providers and prompts. Allbirds highlighted in orange.
| Brand | Visibility | Mentions | Avg Position | Share of Voice |
|---|---|---|---|---|
| New Balance | 53.5% | 41 | #3.4 | 36.2% |
| Nike | 40.4% | 31 | #2.1 | 27.3% |
| Adidas | 36.1% | 29 | #2.8 | 24.4% |
| Allbirds (you) | 9.1% | 10 | #7.6 | 6.1% |
| Hoka One One | 8.6% | 10 | #6.8 | 5.8% |
| Veja | 0.3% | 1 | — | 0.2% |
| Rothy's | 0.0% | 0 | — | 0.0% |
GEO Dimension Radar
Visualising strength across all four GEO dimensions.
Performance by Query Type
How often Allbirds is mentioned and at what position, across different types of AI queries.
| Query Type | Share of Answers | Brand Strength | Avg Position |
|---|---|---|---|
| Trust & reputationReputation, reliability and review-consensus queries | 33% | 12% | #3.0 |
| RecommendationsBuying-advice queries — "what should a first-time buyer choose" | 33% | 10% | #9.0 |
| Category rankings"Best / most recommended X" list queries — top-of-mind recall | 13% | 13% | #— |
| Pricing & valueValue-for-money and premium-vs-budget queries | 13% | 0% | #— |
| Buyer segments"Best for <buyer type>" queries for your target segment | 7% | 0% | #— |
Based on organic AI answers only: brand-anchored and head-to-head prompts are excluded from these metrics because naming the brand in the question pre-seeds the response. Share of Answers shows how much of the tested question mix each query type covers.
What AI Models Say About Allbirds
Actual phrases used by AI providers when describing Allbirds in their responses.
"trustworthy and reliable choice for shoes, particularly known for their focus on sustainability and comfort"
"Sustainability emphasis and eco-friendly practices"
"praised for its customer-centric approach"
"wildly comfortable, sustainable sneaker designed for walking, commuting, and everyday wear"
Citation Quality by Provider
Citation quality measures whether AI responses include verifiable sources, structured lists, and authoritative references. Higher = more credible mentions.
What This Means for Allbirds
A GEO Score of 43.2 places Allbirds in strong territory for AI search, but the 18% peak visibility on Claude vs 4% on Gemini represents a meaningful gap as AI search continues to fragment across providers.
With AI-referred queries converting at higher rates than organic search, and with Google AI Overview now appearing above organic results for commercial queries, each point of visibility directly maps to brand consideration, website traffic, and ultimately revenue.
Learn more
New to AI search visibility?
Start with our guide on what GEO scores measure and why they matter more than traditional SEO rankings in 2026.